Photographer
James Duvernoy
Client
Fjällräven
Model
Farrah Boitel
Year
2025
Commissioned by Fjällräven to produce visual content that highlights the brand’s connection to nature and technical performance in the outdoors. We headed into the French Pyrenees, where we captured both product and lifestyle imagery in raw, changing alpine conditions: mist, wind, and untouched trails. The result is a visual story rooted in authenticity and adventure.
Deliverables included lifestyle and product photography + social media promotion on our Instagram's.
